Style Not Fashion
The life-changing skill of expressing your unique style

Style for Men
Save time with a system so you know what suits you and how to coordinate your clothes.

Colour is the new black
80% of people wear 20% of their clothes 80% of the time. Discover the colours that work for you and create a wardrobe of clothes you will love to wear.
Latest from the Blog:
Colour analysis doesn’t cost the earth
Colour analysis helps to identify the most flattering colours for us, enhancing personal style and mood. Popular in the 1980s, it sees a revival due to social media. By focusing on sustainability, it encourages mindful shopping, reducing clothing waste. The analysis promotes a longer-lasting wardrobe through informed colour choices.
Why Wearing Black Isn’t Easy
The article explores the reasons behind the widespread preference for wearing black, emphasizing its perceived ease, slimming effect, and association with style. It critiques the notion that black is universally flattering, urging individuals to embrace color instead. It also discusses historical contexts of black clothing, particularly its ties to mourning and social status.
In defence of the floral print midi
Department stores, like John Lewis, were moving away from popular floral midi-dresses, favoring new trends in their collections. Despite industry trends, many customers still cherish these dresses for their versatility and comfort in summer. The article advocates for personal style over dictated trends, encouraging individuals to wear what they love.
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